Social Media Management can be a time-consuming endeavor. But, it is necessary if you want to keep your business’s social media presence up to date and engaging. Fortunately, there are some amazing tools that make the process easier and more efficient. Let’s take a look at three of the top social media management platforms available for businesses.
1. Buffer
Buffer is another great tool for managing your business’s social media accounts. With its easy-to-use interface and intuitive features, Buffer makes it simple to plan out content ahead of time and manage multiple channels in one place. It also provides analytics so you can track performance across different platforms — helping you identify what content works best with your audience. Buffer also has options for team collaboration; allowing multiple people to work on campaigns together from anywhere in the world!
One reason why Buffer is our number one choice for social media management is because they are one of the very few platforms left that provides a free subsciption option. While very limited, it can allow you to test the service and find out if it is right for you before making any commitment.
2. Hootsuite
Hootsuite is one of the most popular social media management platforms in the world. It is used by over 18 million people in almost 200 countries. Hootsuite allows you to easily manage all of your social media accounts from one convenient dashboard. You can schedule posts, track engagement, monitor conversations, create reports, and much more — all from a single platform! Hootsuite also has an extensive library of resources and tutorials to help you learn how to make the most out of its features. Plus, it offers plans for businesses of any size — making it a great choice for start-ups as well as established companies.
Sprout Social
Sprout Social is a premium solution. It is an advanced platform designed specifically for businesses looking to get serious with their social media managment. It offers powerful tools that enable users to manage multiple channels simultaneously while providing detailed analytics reports that let you measure ROI on each post or campaign you run. Sprout Social also allows businesses to collaborate with external partners or agencies via its team collaboration feature — making it easy for everyone involved to stay up-to-date on progress and success metrics!
Honourable Mentions
Meta Business Suite (Facebook)
Meta Business Suite is actually great for businesses that just want to manage Facebook and Instagram accounts. Not only can you easily manage these accounts, you can also view analytics to further understand the performance of your Social Media presence. With Meta Business Suite, you have access to such features as Social Listening and Reputation Management, and advertising tools within the same platform. This allows for even greater efficiency when it comes to Social Media Management. Best of all, this tool is completely free.
Canva
Canva offers a reliable solution to managing social media across many different platforms. What makes it unique from any other solution is the simple yet powerful design tools. You can quickly create content that stands out from the competition and schedule them directly to a variety of different platforms. There is also a content calendar that allows you to visualise your content strategy and drag and drop to reschedule. Social media management has not been easier than utilizing Canva, as it simplifies the process and makes it fun.
Making Social Media Management Easier
All of these tools offer unique features that can help you manage your social media accounts more efficiently and effectively. While each platform has its own strengths and weaknesses, they all share one common goal — helping businesses to optimise their presence on various social networks!
For more on making social media management easier, be sure to download our content calendar template and follow our GET Digital Support Guide to planning a social media content calendar.
No matter which platform you choose, having a good understanding of how each one works will help ensure that your business is getting the most out of its investment in social media management tools!
