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Learn Social Media Strategy and Management

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About Course

This 4-week course is designed to equip business owners and entrepreneurs with the skills to create, execute, and manage effective social media strategies. Participants will learn how to identify their audience, create engaging content, and measure performance across platforms. By the end of the course, they will be able to confidently manage their social media presence to drive brand awareness, engagement, and business growth.

What Will You Learn?

  • Understand the fundamentals of social media strategy and platform selection.
  • Learn how to create engaging content tailored to your audience.
  • Develop a social media calendar and posting strategy for consistency.
  • Measure and analyze social media performance to refine strategies.

Course Content

SOCIAL MEDIA STRATEGY BASICS
In Week 1, we’ll lay the foundation for a successful social media strategy by exploring why it matters and how to choose the right platforms for your business. You’ll learn to identify your target audience, set SMART goals, and analyze competitors to understand what works in your industry. By the end of this session, you’ll have clear objectives and the right platforms to focus on.

CONTENT CREATION AND ENGAGEMENT
Week 2 focuses on creating engaging content that resonates with your audience. You’ll learn about different types of content, from posts and stories to videos and live sessions, and how to craft effective captions and use hashtags. We’ll also cover strategies for building a strong visual identity and fostering audience interaction through comments, messages, and polls.

SOCIAL MEDIA PLANNING AND SCHEDULING
In Week 3, we’ll dive into the importance of consistency through social media planning. You’ll learn how to create a content calendar, determine the best posting times, and use scheduling tools to streamline your workflow. We’ll also discuss how to align social media efforts with broader marketing campaigns for maximum impact.

ANALYTICS AND OPTIMIZATION
Week 4 is all about tracking performance and refining your strategy. You’ll learn how to measure key metrics like reach, engagement, clicks, and conversions using analytics tools. We’ll cover how to analyze this data to identify what’s working and make data-driven improvements. The session concludes with strategies for scaling efforts through paid ads, collaborations, and automation.

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