When it comes to creating a successful social media strategy, building a solid foundation is key. Without systems and structure in place, the likelihood of remaining engaged with your audience, posting quality content on a regular basis, and ensuring your accounts grow healthily diminishes greatly. In most cases, business owners have at least three active social media channels running, and in order to keep all pages moving in the right direction, staying organised and motivated is paramount. For this reason, we recommend using a content calendar.