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Learn Google Ads

Categories: Google Ads
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About Course

This 4-week course is designed for business owners and entrepreneurs who want to harness the power of Google Ads to drive traffic, generate leads, and increase sales. Participants will learn how to create, manage, and optimize ad campaigns, ensuring they get the best return on investment. The course starts with basic concepts and progresses to more advanced strategies, enabling participants to effectively manage their own Google Ads accounts by the end of the program.

What Will You Learn?

  • Understand the fundamentals of Google Ads and how it fits into your digital marketing strategy.
  • Learn how to conduct keyword research and select the right audiences.
  • Create compelling ad copy and design high-performing campaigns.
  • Optimize campaigns for maximum performance and ROI.

Course Content

INTRODUCTION TO GOOGLE ADS
In Week 1, you’ll get a comprehensive introduction to Google Ads and why it’s a powerful tool for driving business growth. We’ll break down the different ad types – Search, Display, Video, Shopping, and Local – and help you choose the right campaign for your goals. You'll also learn how Google Ads works, including bidding, Quality Score, and Ad Rank, to ensure your ads are competitive. Finally, we’ll guide you through the Google Ads interface, laying the foundation for building and managing successful campaigns.

KEYWORD RESEARCH AND CAMPAIGN STRUCTURE
In Week 2, we’ll dive into the importance of keyword research and how it drives the success of your Google Ads campaigns. You’ll learn how to use tools like Google Keyword Planner and Ubersuggest to identify high-performing keywords. We’ll also cover match types – Broad, Phrase, and Exact – to help you control when your ads appear. The session will wrap up with best practices for structuring campaigns and ad groups, ensuring your ads are targeted, organized, and optimized for maximum return.

CREATING EFFECTIVE ADS
In Week 3, we’ll focus on writing compelling ad copy that grabs attention and drives clicks. You’ll learn how to craft powerful headlines, descriptions, and calls-to-action (CTAs) that align with your campaign goals. We’ll explore ad extensions – including sitelinks, callouts, and call extensions – to enhance visibility and engagement. Additionally, we’ll cover A/B testing strategies to create multiple ad variations for better performance. The session will conclude with landing page optimization, ensuring your pages are relevant, persuasive, and designed to convert traffic into leads or sales.

OPTIMIZING AND SCALING CAMPAIGNS
In Week 4, we’ll focus on tracking the performance of your Google Ads campaigns by analyzing key metrics like CTR, CPC, Conversion Rate, and ROAS. You’ll learn how to integrate Google Analytics with Google Ads to gain deeper insights into user behavior and campaign effectiveness. We’ll also cover strategies for budgeting and making bid adjustments to maximize returns. Finally, we’ll discuss how to scale successful campaigns while pausing or refining underperforming ads, ensuring your budget is allocated to the highest-performing opportunities.

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