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Learn Photography and Video for Marketing

Categories: Content Marketing
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About Course

This 4-week course is designed to help business owners and marketers improve the quality of their photos and videos for more effective marketing. Participants will learn essential photography and videography techniques, from planning and shooting to editing and distribution. By the end of the course, participants will have the skills to create professional-looking content that resonates with their audience and drives engagement.

What Will You Learn?

  • Understand the basics of photography and videography for marketing.
  • Learn how to plan and execute a photo or video shoot.
  • Develop editing skills to enhance the quality of content.
  • Explore strategies for distributing content across platforms.

Course Content

PHOTOGRAPHY AND VIDEOGRAPHY BASICS
In Week 1, we’ll cover the foundational principles of photography and videography. You’ll learn how to compose visually appealing shots, work with lighting, and adjust basic camera settings. We’ll also explore tips for getting professional-quality results with a smartphone.

PLANNING AND EXECUTING SHOOTS
Week 2 focuses on planning and executing successful photo and video shoots. You’ll learn how to storyboard, set up a shoot, and capture authentic, engaging content. We’ll also cover how to achieve clear, professional audio for video.

PHOTO EDITING BASICS
In Week 3, we’ll focus on editing photos to enhance their quality and align with your brand. You’ll learn essential techniques like cropping, color correction, and using filters, as well as how to optimize photos for different platforms.

VIDEO EDITING BASICS
Week 4 is dedicated to editing videos to create polished, professional content. You’ll learn how to trim clips, add transitions, sync audio, and incorporate text or branding elements. We’ll also cover optimizing videos for various platforms.

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