A proud part of :

BFresh Marketing Group
BFresh.Media
Twenty Sharp
Facebook Instagram Linkedin Youtube
Log In
Sign Up

Learn SEO (Search Engine Optimization)

Wishlist Share
Share Course
Page Link
Share On Social Media

About Course

Unlock the power of Search Engine Optimization (SEO) to drive more traffic and grow your business online. This 4-week course is designed specifically for business owners and entrepreneurs looking to improve their website visibility and search rankings. Whether you’re new to SEO or looking to refine your skills, this hands-on program will guide you from the basics to advanced techniques.

Each week, you’ll dive into essential topics like on-page optimization, technical SEO, content creation, and performance measurement. You’ll learn how to conduct keyword research, optimize your website, and implement strategies that will attract and retain customers. Practical exercises and weekly homework will ensure that you leave with actionable insights you can apply immediately.

By the end of the course, you’ll have the tools to develop and manage an effective long-term SEO strategy, leading to increased organic traffic and higher conversion rates.

Show More

What Will You Learn?

  • This 4-week course is designed for business owners and entrepreneurs who want to enhance their website traffic through effective SEO strategies.
  • The sessions will progress from foundational SEO principles to advanced techniques, providing actionable insights and hands-on tasks to implement immediately.
  • Each class will last 1.5 hours and will include a mix of lectures, interactive discussions, and practical exercises.

Course Content

SEO FOUNDATIONS
In Week 1, you'll learn the basics of SEO and why it’s essential for driving organic traffic. We’ll cover how search engines like Google rank websites, introduce keyword research strategies, and explore on-page SEO essentials such as title tags, meta descriptions, and content optimization. You'll also discover how user experience (UX) impacts SEO, setting the stage for a website that ranks well and keeps visitors engaged.

TECHNICAL SEO
In Week 2, we’ll focus on the technical side of SEO, ensuring your website is structured for both search engines and users. You'll learn how to improve site navigation, optimize for mobile, and enhance performance through Core Web Vitals. We’ll cover site speed, indexing, sitemaps, and fixing broken links to reduce 404 errors. Plus, we’ll discuss the importance of HTTPS and website security in boosting your search rankings and creating a seamless user experience.

CONTENT AND OFF-PAGE SEO
In Week 3, we’ll dive into the role content plays in boosting SEO, from blogs and landing pages to video. You'll learn how to create high-quality, SEO-driven content that attracts and retains visitors. We’ll explore link-building strategies, including guest posts, directories, and local listings, to strengthen your site’s authority. Additionally, we’ll cover how social media can amplify your SEO efforts and why reviews and testimonials are essential for building trust and improving search rankings.

ANALYTICS, MEASUREMENT, AND ADVANCED STRATEGIES
In Week 4, we’ll focus on tracking and analyzing your SEO performance using tools like Google Analytics and Search Console. You'll learn how to measure key metrics such as traffic, bounce rate, and conversions to evaluate success. We’ll dive into advanced SEO techniques, including schema markup, E-E-A-T signals, and voice search optimization. The session also covers local SEO and Google My Business to boost visibility in your area. By the end, you’ll develop a long-term SEO strategy to sustain growth and stay ahead of the competition.

Student Ratings & Reviews

No Review Yet
No Review Yet