Cyber Savvy Charities – Webinar Recording

1. The Common Problem

Non-Profit organizations often face the problem of losing access to their online properties due to centralized control. Typically, one person sets up accounts and holds the login information. When that individual leaves the organization, the account can become inaccessible, causing significant disruptions. We have seen this issue with far too many organizations and hope to help you to prevent that from happening to yours.

2. How Can We Prevent This From Happening?

Our solution includes 3 key factors. Those include 1. Adding multiple admins to your accounts, 2. utilizing a password vault for managing and sharing your strong and unique passwords, and finally, 4. ensuring 2 factor authentication is not set up using an individual’s personal email or phone number. 

Implementing all 3 of these strategies will ensure that your accounts will be accessible for a long time to come.

3. Let’s Talk About Meta

Meta (formerly Facebook) offers a robust admin structure for managing Facebook Pages. By assigning different roles such as Admin, Editor, Moderator, Advertiser, and Analyst, organizations can distribute responsibilities and ensure multiple trusted individuals have access.

4. Meta Business Portfolios

Meta Business Portfolios allow businesses and organizations to manage multiple Facebook assets (pages, ad accounts, etc.) in one place. However, this can complicate access if not managed correctly. 

5. How To Reclaim A Facebook Page

Reclaiming a Facebook Page can be challenging if it’s linked to a business portfolio you don’t control. We show you where to go to try and release your page from a business account. However, in our experience, there is a very low success rate in releasing pages from a business portfolio because it requires the owner to receive a notification email and then accept the request. That is why we stress the importance of setting everything up correctly and implementing our 3 strategies to prevent the loss of your Facebook page. 

6. Setting It Up From The Beginning

At this point of the webinar we walk you through exactly how we would set up a facebook page and business portfolio for a charity from the beginning. We tell you everything you need to do to avoid all of the pitfalls that we have mentioned thus far. 

7. A Quick Note About Cyber Security

It is also important to be wary of phishing scams targeting Facebook pages and their admins. Scammers often send messages claiming to be from Facebook support, threatening page deletion due to copywrite or guideline violations. 

We recommend using Meta Business Suite for managing your messages because from that inbox it is often quite clear that those messages are spam because the sender is a random person, not associated with Facebook in any way. The reason these scams work however, is because those messages are often sent to your email as notifications which do come from Facebook just to inform you that you received an inbox message but it can look like that threating message is coming from a legitimate source. 

It is important for anyone in your organization to be aware of this scam, and to not click any links even if they think it may be a legitimate email. Always login to your Facebook account directly to confirm if there are any account violations which from our experience, rarely happen.

8. Instagram

Managing an Instagram account with multiple users is straightforward with Meta Business Suite. Assign roles to ensure multiple people can access the account without sharing login credentials. 

9. Best Practices For Other Platforms

For other platforms like YouTube, Google Business Profile, and LinkedIn, adopt similar strategies:

• Use one google account for all google properties
• Always assign multiple administrators
• Shar logins through a password vault where multiple admins are not possible.
• Assign a key master; someone within your organization to ensure these policies and procedures are followed for all accounts. 

10. Google Nonprofits