With the advent of Artificial Intelligence (AI), marketers have been presented with a plethora of innovative tools and techniques to enhance their strategies and to be more efficient than ever before. To delve deeper into this transformative landscape, GET Digital Support recently hosted a webinar titled “Marketing With AI Tools.”
In this insightful webinar, we dissected the nuances of leveraging AI tools to amplify marketing efforts. From understanding the limitations of current AI tools to exploring practical applications in copywriting and design, participants gained invaluable insights into harnessing AI’s potential to revolutionize their own marketing strategies. Watch the full webinar recording here:
Agenda
What are the limitations of current AI tools?
- The webinar kicked off by addressing a critical question: What are the limitations of current AI tools? While AI has undoubtedly revolutionized various aspects of marketing, it’s essential to recognize its constraints. From understanding context to maintaining creativity, AI tools still have room for improvement. However, acknowledging these limitations is the first step towards optimizing their capabilities effectively.
AI Tools For Copy Writing:
- One of the most intriguing discussions revolved around AI tools for copywriting, with a spotlight on ChatGPT. As a cutting-edge language model developed by OpenAI, ChatGPT has garnered attention for its ability to generate text. From crafting compelling ad copies to drafting engaging social media posts, AI tools empower marketers to streamline their content creation process while maintaining authenticity and relevance.
AI Tools for Imaging & Design:
- The webinar further delved into the realm of imaging and design, showcasing concrete examples of AI tools’ prowess. Platforms like Canva and invideo.ai exemplify how AI can elevate visual content creation to new heights. Whether designing eye-catching graphics or producing captivating videos, these tools offer marketers a seamless and efficient way to unleash their creativity and captivate their audience.
Participants gained a comprehensive understanding of how AI is reshaping the marketing landscape. By embracing AI tools intelligently and innovatively, marketers can unlock new avenues for engagement, personalization, and conversion. However, it’s crucial to approach AI integration with a strategic mindset, leveraging its capabilities while mitigating potential risks.
In conclusion, the “Marketing With AI Tools” webinar offered a compelling glimpse into the future of marketing. By harnessing the power of AI, marketers can navigate the digital landscape with confidence, creativity, and efficacy, driving unparalleled success in their endeavors. As AI continues to evolve, embracing its potential will be the cornerstone of sustainable growth and competitive advantage in the dynamic realm of digital marketing.
About Digital Main Street:
Digital Main Street is dedicated to helping local businesses thrive in the digital age with Grant Funding, Resources and more. Through initiatives like the Digital Service Squad and strategic partnerships with local organizations like the South Georgian Bay Small Business Enterprise Centre and the Grey County Enterprise Centre, we are committed to empowering businesses with the tools and knowledge needed to succeed online
