In this article you will find:
- Common reasons for accessing digital Marketing Supports
- Solutions to overcome these issues
- Ways that GET Digital Support can help your business
Whether you are just launching a business or have been established for many years, one thing remains constant; digital marketing can be an ongoing struggle. Why? Because it can often come with a steep learning curve. It also doesn’t help that tactics, strategies, and even the tools we use are ALWAYS changing.
However, there is no doubt that every business needs digital marketing. Your customers are searching for your business online and you need to be there in order to be seen and chosen over your competition. No matter what skill level you are at, keeping up with the latest tactics, tools, and trends can feel like navigating a maze. Especially when you are also managing the day to day of your business, it is easy to get lost in that maze.
We all need help once in a while, inspiration to get moving, or a little direction to navigate that maze of digital marketing options. Our team has helped hundreds of businesses all going through the same thing but in different ways. First of all, know that you are not alone in your struggle. From our experience, here are 5 reasons why you and your business need digital marketing support and how you can overcome these challenges.
1. You Feel Like You Don’t Know Where To Start
With so many options and strategies available it can be hard to know even where to begin. You might be asking yourself “what should I focus on?” or, when it comes to your budget: “what will give me the best return on my investment?” This is a question that can leave you spinning in circles and going nowhere fast.
Solution: Start with a GET Digital Rating to assess what you have and what foundational tools might be missing. It is a great starting point on your digital marketing journey because you will get access to personalised resources and guides that can help you in the right direction. Plus when you register with GET Digital support and complete your Digital Rating, you will receive a complimentary 30 minute consultation with one of our Digital Marketing Specialists to further assist you and answer any questions you might have. If you’re feeling like you don’t know where to start this is the best place to get you on the right path to digital transformation.
2. You’re feeling overwhelmed
When there is so much to do and no time to do it, that’s when you often hit a brick wall. That feeling of being overwhelmed by choices and problems, can easily cause a full stop. Who even wants to deal with that extra stress and anxiety inducing digital marketing when you have a business to run? This is a very common feeling. We hear it all the time and would be lying if we said that we’ve never felt it before ourselves.
Solution:
First, you need to figure out what you need, and then make a plan. To do this, we have developed an in-depth report called a Digital Audit. Our GET Digital Audit report goes beyond a digital rating. It is a way to look at all of your online tools through a different lens. It looks at how you compare to some general “best practises” of digital marketing. It is designed to help you identify some basic but foundational tools and strategies that you should have in place. The purpose of this exercise is to create an action plan that you can use to start improving your digital marketing. From the very basic to some technical elements, the Digital Audit can help you manage the feeling of being overwhelmed by laying them out in an easy to follow format. The important thing to remember, is that not everything will happen today and it’s ok to make small progress. GET Digital Support will help you celebrate the little wins as you check off items from your action plan, one by one.
3. You Don’t know how to do it.
Digital marketing certainly comes with technical challenges. When you try to grow your business online there will be strategies that you don’t understand or tools that you simply don’t know how to use. Because those tools and strategies are always changing, the educational component of digital marketing is an ongoing struggle. This is a very common reason that business owners require digital marketing support.
Solution:
The good news is that there is no shortage of How-to guides and digital marketing courses available online. At GET Digital Support we are working hard to create as many up-to-date guides and courses as we can to help business owners like you overcome these technical challenges with educational resources. That said, whenever we need to learn something new, a simple google search is sometimes all it takes.
4. You Have Hit a Technical Roadblock.
Sometimes when you follow that step-by-step tutorial to the letter, it still doesn’t work the way it’s supposed to. Nothing can be more frustrating when something just isn’t working. Especially when it is supposed to be a “simple” setup or install. You try and try again and sometimes waste countless hours troubleshooting and stressing over this problem. You’ve hit a technical roadblock and that feeling is the worst. You need digital marketing support.
Solution:
Remember that it’s ok to ask for help. From time-to-time you may need that helping hand to figure out a problem or provide a different perspective. Sometimes what you are trying to accomplish requires more expertise and that’s ok to admit. It is possible that what you’re trying to do just can’t be done but maybe there is a different way to get the same results. At GET Digital Support we offer one-on-one support packages to help you find the solutions you’re looking for.
5. You Can’t Do It All.
There are just not enough hours in the day to get it all done. We hear this one a lot, especially when it comes to managing multiple social media accounts and digital marketing campaigns. When you start to manage your own Google Search campaign for example, it is easy to think that this would require you to clone yourself in order to maintain it.
Solution:
Automate, and Delegate. Start by automating the simple but repetitive processes like bookings or follow up emails. Even something as simple as email templates for frequent responses can save a lot of time. In many cases, a good Customer Relationship Management (CRM) platform can take a lot of those communications off of your plate.
When it comes to delegating, this can be hard to do but definitely worth your while. Who on your team can be trained to take on this task? Chances are they could do a better job because they will be able to dedicate more time than you.
If that person is not on your team, perhaps it’s time to think about delegating to an external freelancer or digital marketing agency. There is no doubt that a company is out there that does what you need. You just need to find the right one. Choosing that company is where the education and planning that we mentioned above can still help you. By knowing what you need and where you want to get to, you can avoid getting something you don’t want or need. We see this far too often, business owners who are not satisfied with a brand new website. In our experience, it comes down to lack of knowledge, planning, and poor communication that lead to a disastrous result. So our advice is that you will be much better equipped to delegate that project to someone else when you yourself are better educated on the subject and have a plan.
In Conclusion
If you’re feeling like you need digital marketing support just remember these key points:
- Start by assessing what tools you have in place.
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Educate yourself on how to optimise the tools you have and to learn about additional tools and strategies that can help you.
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Create a plan to help you reach your goals
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Don’t be afraid to ask for help.
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Automate and delegate because cloning yourself is just not an option. (yet 🙂
There are supports out there that can help and GET Digital Support is one of them.
We work hard to develop tools, resources, guides and educational courses to help support your business through whatever challenges you are facing. Just remember that you are not alone and there is a way to navigate this maze of digital marketing. Even when you’re feeling hopelessly lost, GET Digital Support is here to guide you.
